Hong Kong Rugby Union (HKRU)
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In 2012, 5% of the tickets for Hong Kong Rugby Union games were found to be counterfeits, resulting in significant revenue losses. It also affected their reputation and disappointed fans who bought tickets only to be turned away at the stadium. After choosing TANATT as their ticket supplier, no fake tickets have been found.
Challenges- Challenges
- Restore customer confidence
- Improve long waiting times to enter the stadium
- Provide authenticated access in a convenient way for fans
- Highly secure tickets for covert and forensic authentication
- Unique ticket design with security graphics
- Calibrated taggants detection systems
- No counterfeit tickets have been found
- Enhanced operation efficiency
- Shorter waiting time, higher customer satisfaction
- Restored reputation
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